We hear powerful stories every day- but we’re not always given clear ways to turn those stories into action.

This interactive workshop focuses on applying storytelling strategies to drive engagement, funding, and action across community health initiatives. Participants will actively work through adapting stories for different audiences and aligning messaging with clear goals.

Overview

The Latinx Voces Skills for Community Impact (SCI) Series is designed to strengthen workforce capacity across public health, healthcare, and community-based organizations.

As the second workshop in the 4-part Storytelling and Partnership Track, Designing Stories that Drive Action builds on foundational storytelling concepts and focuses on practical application.

Participants will engage in guided exercises to adapt stories for different audiences, integrate data effectively, and develop messaging aligned with specific goals such as funding, engagement, and advocacy.

This session emphasizes hands-on learning, helping participants move from understanding storytelling concepts to actively applying them within their work.

Workshop Objectives

In this interactive workshop, participants will learn how to:

• Adapt storytelling approaches for different audiences (community, partners, funders)
• Refine a narrative using a structured storytelling model
• Integrate data into storytelling to strengthen credibility
• Apply ethical storytelling principles in representing communities
• Develop targeted messaging aligned with a specific goal (e.g., funding, engagement, advocacy)

Why does this Workshop matter?

In community work, education, business, and beyond, we hear powerful stories every day.

But we’re not always given clear ways to translate those stories into something that drives action- whether that’s engaging communities, aligning partners, or communicating impact to stakeholders.

This workshop focuses on how to move from hearing stories → using them strategically.

Together, we’ll walk through a real example step-by-step and show you how to:

• adapt a story for different audiences
• strengthen it with data
• align it with a clear goal (engagement, partnerships, funding, or action)

You’ll also have the opportunity to bring your own work into the session and leave with a clear, practical starting point you can apply right away.

Who Should Attend

This workshop is designed for professionals working in community health and cross-sector collaboration, including:

• Public health professionals
• Community-based organizations
• Healthcare leaders and outreach staff
• Community Health Workers (CHWs)
• Social Workers
• Healthcare professionals
• Nonprofit and coalition partners
• Researchers, educators, and students interested in community health partnerships

This session is designed for professionals across sectors, including:

• Community health workers and frontline staff working directly with individuals and families
• Nonprofit and community-based organizations seeking to better capture and communicate community voice
• Educators, researchers, and program leaders working to demonstrate impact
• Professionals in business, economic development, or community initiatives who need to connect their work to real-world outcomes
• Anyone working with people, programs, or partnerships who wants to communicate their work more effectively

This workshop is especially relevant if you’ve ever:

• Heard powerful stories from your community or clients—but weren’t sure how to translate them into action or decision-making
• Tried to communicate the importance of your work—but felt like your message didn’t fully land
• Needed to show impact or value to partners, stakeholders, or funders

SCI Series Overview & Certification Pathway

Registration fees help support Latinx Voces’ community health education programs, workforce development initiatives, and the continued growth of the SCI Series professional training program.